The Comics Magazine Association of
America Original Code for Editorial Matter
As
Published in 1954

General Standards
Part A
-
Crimes shall never be presented in such a way as to create sympathy
for the criminal, to promote distrust of the forces of law and justice, or
to inspire others with a desire to imitate criminals.
-
No comics
shall explicitly present the details and methods of a crime.
-
Policemen, judges, government officials and respected institutions shall
never be presented in such a way as to create disrespect for established
authority.
-
If a crime is depicted it shall be as a sordid and
unpleasant activity.
-
Criminals shall not be presented so as to be
rendered glamorous or to occupy a position which creates a desire for
emulation.
-
Scenes of excessive violence shall be prohibited. Scenes or brutal
torture, excessive and unnecessary knife and gunplay, physical agony, gory
and gruesome crime shall be eliminated.
- No unique or unusual methods of concealing weapons shall be shown.
- Instances of law enforcement officers dying as a result of a
criminal's activities should be discouraged.
- The crime of kidnapping shall never be portrayed in any detail, nor
shall any profit accrue to the abductor or kidnapper. The criminal or the
kidnapper must be punished in every case.
- The letters of the word "crime" on a comics magazine cover
shall never be appreciably greater in dimension than the other words
contained in the title. The word "crime" shall never appear
alone on a cover. 12) Restraint in the use of the word "crime"
in titles and subtitles shall be exercised.
General Standards
Part B
- No comics magazine shall use the word horror or terror in its title.
- All scenes of horror, excessive bloodshed, gory or gruesome crimes,
depravity, lust, sadism, masochism shall not be permitted.
- All lurid, unsavory, gruesome illustrations shall be eliminated.
- Inclusion of stories dealing with evil shall be used or shall be
published only where the intent is to illustrate a moral issue and in no
case shall evil be presented alluringly nor as to injure the sensibilities
of the reader. 5) Scenes dealing with, or instruments associated with
walking dead, torture, vampires and vampirism, ghouls, cannibalism and
werewolfism are prohibited.
General Standards
Part C
All elements or techniques not specifically mentioned herein, but which
are contrary to the spirit and intent of the Code, and are considered
violations of good taste and decency, shall be prohibited.
Dialogue
- Profanity, obscenity, smut, vulgarity, or words or symbols which have
acquired undesirable meanings are forbidden.
- Special precautions to avoid references to physical afflictions or
deformities shall be taken.
- Although slang and colloquialisms are acceptable, excessive use
should be discouraged and wherever possible good grammar shall be
employed.
Religion
- Ridicule or attack on any religious or racial group is never
permissible.
Costume
- Nudity in any form is prohibited, as is indecent or undue exposure.
- Suggestive and salacious illustrations or suggestive posture is
unacceptable
- All characters shall be depicted in dress reasonably acceptable to
society.
- Females shall be drawn realistically without exaggeration or any
physical qualities.
NOTE: It should be recognized that all prohibitions dealing with
costume, dialogue or artwork apply as specifically to the cover of a comic
magazine as they do to the contents.
Marriage and Sex
- Divorce shall not be treated humorously nor represented as desirable.
- Illicit sex relations are neither to be hinted at or portrayed.
Violent love scenes as well as sexual abnormalities are unacceptable.
- Respect for parents, the moral code, and for honorable behavior shall
be fostered. A sympathetic understanding of the problems of love is not a
license for morbid distortion.
- The treatment of love-romance stories shall emphasize the value of
the home and the sanctity of marriage.
- Passion or romantic interest shall never be treated in such a way as
to stimulate the lower and baser emotions.
- Seduction and rape shall never be shown or suggested.
- Sex perversion or any inference to same is strictly forbidden.
Code for Advertising Matter
These regulations are applicable to all magazines published by members
of the Comics Magazine Association of America, Inc. Good taste shall be
the guiding principle in the acceptance of advertising.
- Liquor and tobacco advertising is not acceptable.
- Advertising of sex or sex instruction books are unacceptable.
- The sale of picture postcards, "pin-ups," "art
studies," or any other reproduction of nude or seminude figures is
prohibited.
- Advertising for the sale of knives, or realistic gun facsimiles is
prohibited.
- Advertising for the sale of fireworks is prohibited.
- Advertising dealing with the sale of gambling equipment or printed
matter dealing with gambling is not acceptable.
- Nudity with meretricious purpose and salacious postures shall not be
permitted in the advertising of any product; clothed figures shall never
be presented in such a way as to be offensive or contrary to good taste or
morals.
- To the best of his ability, each publisher shall ascertain that all
statements made in advertisements conform to fact and avoid
misrepresentation.
- Advertisement of medical, health, or toiletry products of
questionable nature are to be rejected. Advertisements for medical, health
or toiletry products endorsed by the American Medical Association, or the
American Dental Association, shall be deemed a ceptable if they conform with all other conditions of the Advertising
Code.
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